AI isn't here to replace entrepreneurs—it's here to amplify how we think. In this episode, Erik Van Horn breaks down exactly how he uses AI as a "thinking partner" to analyze FDDs, research industries, and uncover opportunities that 99% of franchise buyers overlook. Learn how to build your own custom GPTs for research, due diligence, and marketing—and why the right inputs always lead to the right output.

Timestamps:

00:00 – The GPT Should Know Everything About You

02:33 – Using AI as a Thinking Partner

04:04 – Treat AI Like a $10,000/hour Advisor

06:21 – How I Built a Website in a Day With AI

07:40 – Building Custom GPTs for Your Brand

10:11 – How I Use AI to Analyze FDDs

12:24 – Spotting Private Equity Opportunities With AI

17:00 – Create Better Prompts, Get Better Results

20:20 – AI as Your Copywriter, Not Your Voice

26:37 – Analyzing Item 7 and Item 19 With AI

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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