How IBM Does Product Management w/ Zia Mohammad, Senior Product Manager at IBM

On today's episode, I sat down with Zia Mohammad, Senior Product Manager at IBM, 

Zia has had amazing career growth while at IBM and after speaking with him, you can  tell why. Zia is incredibly passionate about product management and has a wealth of insight to share. 

Here are some of the things we discussed:

What Zia does at IBM and the products he focuses on.

What a day in the life looks like at IBM as a PM and the scope of the role. 

We recorded on a Friday, so Zia played back what his week looked like to give great insight into the specifics of his day to day.

How you can't be the voice of the customer if you never talk to users.

How and why your day to day should never look the same. If you feel like things are monotonous, you're not doing product right. 

Why you should bring sales and marketing into the early stages of product development

Why it doesn't matter what your background is when trying to break into Product

What questions you HAVE to be asking to be a good PM and the pillars to success in Product

How to prioritize, especially in times of uncertainty

What type of user engagement is most impactful

One of the best questions to ask at the end of user interviews

and how early to involve users in new product/feature development efforts and why you should bring them through the entire process

The role that Product Managers play in go-to-market planning at IBM

Lastly, we talked about what excites Zia with AI and the future of the technology.

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