Have you ever chatted with a bot on Instagram? Chances are if you connected on a post of mine and got a link sent to you in your DMs, then you've interacted with my Resilient Retail Club Instabot. 

But what is an Chatbot and how can it be useful for retailers?

In this episode, we are talking with Mel Eilers about the transformative potential of chatbots for retailers. 

We delve into the benefits of using chatbots to enhance customer engagement, streamline operations, and boost sales. Mel offers practical examples and strategies, such as automating social media interactions and prioritizing marketing objectives. Additionally, we highlight the importance of compliance and the growing trend of conversational marketing among retailers. 

This episode is a must-listen for small business owners looking to leverage technology to build a resilient retail business.

[01:43] Meet Mel Eilers: Chatbot Expert

[02:18] Understanding Chatbots and Their Benefits for Retailers

[03:57] Implementing Chatbots in E-commerce

[05:09] Building Effective Chatbot Strategies

[09:39] Expanding Chatbot Use Beyond Instagram

[10:47] Success Stories and Case Studies

[15:34] Compliance and Best Practices

[18:04] Future of Chatbots in Retail

[19:39] Getting Started with Chatbots

[30:12] Chatup with Mel Eilers

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