2022 has seen the highest inflation rates in over 40 years, and consumers have adapted by changing their shopping habits. That’s particularly true when it comes to grocery shopping.

While annual inflation fell slightly to 10.1% in the year to March 2023, figures for food and drink alone reached 19.1%. If you break it down further, for some food categories, the rate is even higher; for example the price of sugar has risen by a whopping 42.1% in a year.

Which items are people giving up as a result ? Are people still getting a healthy diet ? How else are consumers adapting?

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A Bababam Originals podcast. A podcast written and realised by Joseph Chance.

First broadcast: 28/4/2023.

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