The Right Amount of Customer Research for Your Online Course

In this episode, James Marland discusses the crucial aspect of customer research in launching successful online courses. He emphasizes that there's no specific duration to conduct customer research; it's about finding the balance to ensure your program works and can generate sales. James critiques the habit of over-preparing without release and advocates for the concept of the Minimum Viable Product (MVP), inspired by 'The Lean Startup'. He advises identifying your strengths, understanding your student's struggles, and having conversations to pinpoint their pain points. The goal is to effectively communicate the transformation your course offers, thus transforming potential students from their current 'storm' to a 'safe harbor'. He encourages getting started with what you have and continuously improving rather than waiting for perfection. The episode is aimed at mission-driven helpers interested in creating life-changing courses, and James also mentions his upcoming cohort for like-minded individuals.

Show Highlight

00:00 Welcome to the Course Creation Journey!

00:23 The Essence of Customer Research in Course Creation

02:35 Understanding the Minimum Viable Product (MVP) Concept

03:16 Identifying Your Strengths and Understanding Your Students

04:41 The Importance of Effective Communication and Research

07:51 Taking the Leap: From Course Idea to Launch

08:19 Join the Upcoming Course Creation Cohort

09:17 Exclusive Resources for Aspiring Course Creators

09:55 Educational Disclaimer and Closing Remarks

Launch a Course Cohort

We are starting on March 25, 2024. We will work together to launch your course in 6 weeks. Email [email protected] if you would like more information. 

If you would like a handout from episode 62, email me and tell me where you are in your course creation process. I would love to learn from your experiences. Please mention episode 62 so I can send you the right handout! 

I can't tell you how excited I am to share this tool. It's one thing to have a vision but another to lay it down, clear and tangible, on paper. The Course Navigator is designed to do just that. It's more than just a guide; it's a beacon for your teaching journey. Click here to start your journey and Download the Course Navigator today.

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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Course Creation Studio: https://www.coursecreationstudio.com/

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Course Creation Studio on YouTube: https://www.youtube.com/@coursecreationstu

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