A majority of lawyers know what social media is and the basics of how to use the various platforms, but many don’t realize the potential these platforms have to communicate with potential clients and build community. In this episode of On Balance, hosts JoAnn Hathaway and Tish Vincent talk to Samantha Meinke about how and why lawyers should use social media for their practice. They discuss how to get started, how to maintain social media when you’re busy, and the definition and importance of responsive design.

Samantha Meinke is the communications manager at the State Bar of Michigan. In this role, she creates and oversees communications, marketing, social media and media relations strategies.