Many small businesses offer their products and services to a specific geographical market. To be successful, they need to make sure they're being found quickly in search engines. That's why incorporating strategies specific to local search and SEO is an important part of creating a well-rounded and comprehensive online marketing strategy.

To help increase your chances of getting found by customers, you can start by implementing local search strategies such as creating localized content for your website, claim and optimize your Google My Business page, obtain online reviews from customers, and claim and manage local listings and citations.

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