"The point of business is not to win. The point of business is to keep playing." Today, Alex (@AlexHormozi) discusses the six-week challenge and its effectiveness in the gym industry. He breaks down the different factors that contribute to the success of a promotion and emphasizes the importance of adapting to new platforms and offers to stay ahead in the game of business.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:32) - Better offers, faster-split testing

(7:19) - Conversion rate affects economics

(10:59) - Budget determines platform lifespan

(13:23) - Adaptation crucial for business survival

(16:37) - Saturation ≠ failure; others' success = promotion works

(18:11) - Experiments lead to success, despite shifting trends

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