Ep.118 - Most companies say they value transparency. Few actually show it. In this episode of Endless Customers, I sit down with Mike Close and Ben Hengst from Mazzella to talk about how video helped them open the doors, roll the cameras, and show the real work behind lifting and rigging. No polish. No fluff. Just the process, the people, and the choices that most brands keep off camera.This conversation is about mindset as much as tactics. We dig into how Mazzella used the Endless Customers System™ to shift from safe corporate messaging to honest, helpful video that buyers actually use.

 

Highlights include:

If you want to stop hiding behind polish and start publishing videos that actually help people, this one is for you.

 

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#EndlessCustomers #Mazzella #VideoMarketing #Transparency #B2BMarketing #ContentThatSells #SalesEnablement

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