Key Points:

• Guillaume talks about Lemlist's USP as email personalisation, rather than automation (00:54)
• I give my thoughts on feature-based differentiation as a way of breaking into a market (03.31)
• Guillaume talks about the company's exponential growth over the years (05:05)
• Guillaume talks about marketing, blogging and building communities on a lot of channels to build lead profiles and mental availability (06:37)
• I give my thoughts on building a social media presence as a newcomer to a field (08:41)
• Guillaume discussed Lemlist's transparency on social media, and learning with their audience to build a community (09:31)
• I give my thoughts on building a strong digital presence by holding strong, controversial opinions and powerful storytelling (12:17)
• Guillaume discusses tapping their community for feature ideas, and turning their engagement into a product advantage (13:14)
• Guillaume talks about the various ways the company built its presence in the early days (15:55)
• I give my thoughts on mental availability, with a clip from the term's creator, Byron Sharp (18:52)
• Guillaume talks about building the personal brands of Lemlist employees as experts in their own fields (21:18)
• I give my thoughts on company brands building up the personal brands of their people (24:01)
• Guillaume talks about Lemlist's strategy and having the confidence to be approachable, friendly, and not compare themselves to what the competition are doing (24:40)
• Guillaume gives his thoughts on niching down on SMBs, and not encouraging enterprise customers (27:54)
• I give my thoughts on focusing in on the ideal customer (30:34)
• Guillaume reveals where the company is headed in the years to come (31:59)
• Wrap up (33:46)

Mentioned:

Hubspot
Salesforce
LinkedIn
Byron Sharp

My Links:
Twitter
LinkedIn
Website
Wynter
Speero
CXL