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How Meta evolved its advertising proposition
Meta's ad business funds an aggressive AI programme which, in turn, fuels the flywheel through further increases in ad revenue. WARC's Alex Brownsell joins Anna Hamill explore Meta’s hyper-efficient ad business, evaluate usage across its apps, and assess the performance of Meta campaigns.
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By WARC
5
1010 ratings
Meta's ad business funds an aggressive AI programme which, in turn, fuels the flywheel through further increases in ad revenue. WARC's Alex Brownsell joins Anna Hamill explore Meta’s hyper-efficient ad business, evaluate usage across its apps, and assess the performance of Meta campaigns.
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