In this episode, Marie welcomes MHC’s director of products and services, Callum Scott. Callum has incredible knowledge of how Google’s algorithms work. In this episode, he and Marie discuss the following:

- May 16-18 - unnamed Google update affecting a large number of affiliate sites.

- How MHC’s site reviews developed over the years

- How we help sites improve their E-A-T

- Why knowing semantic search gets SEOs ahead of the game

- Google is likely a lexical search engine and a semantic search engine.

- Semantic search and E-A-T

- Register for SMX Advanced to hear Marie speak on using a knowledge of semantic search to improve E-A-T. It’s free this year! https://attend.marketinglandevents.com/smx-advanced-2022?i=ttmi2mIwsKjtm9Yb56yxhjMCxG2PCGqx

- Marie speaking with John Mueller and Barry Schwartz on Duda’s webinar about Google updates: https://webinars.duda.co/google-updates

- Microsoft Azure article on semantic search: https://docs.microsoft.com/en-us/azure/search/semantic-ranking

https://docs.microsoft.com/en-us/azure/search/semantic-search-overview

- Our struggles in offering recurring SEO services

Contact Marie and the MHC team:

https://www.mariehaynes.com/contact

https://twitter.com/Marie_Haynes

https://twitter.com/mrcallumscott

Submit a question for the next Q&A

Mariehaynes.com/qa-with-mhc

This episode will also be available on Youtube tomorrow where we have added some visuals as well.