Social media can distort the reality of life in many different ways – motherhood is no exception. Sara Petersen is an author and culture writer with a love/hate relationship with ‘momfluencers’, where the private work of mothering is turned into a public performance. The message is simple but fraught: we’re all just a couple of clicks away from a better, more beautiful experience of motherhood. We discuss how momfluencer culture impacts women psychologically as consumers, as performers of their stories and as mothers.