How to Win podcast with Peep Laja

How Nathan Barry bared all to take ConvertKit from $0 to $2 million MRR


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Listen and learn:

  • The best advice Nathan Barry has received in business (1:44)
  • How ConvertKit differentiates from the competition (3:54)
  • The specific marketing campaigns that helped ConvertKit go from $2000 to $100 000 MRR in a single year (5:27)
  • How feedback from a high-profile customer helped ConvertKit position themselves in the market (08:26)
  • My take on playing the features game (09:40)
  • A killer feature on ConvertKit that I think is f***king brilliant (13:36)
  • How ConvertKit uses storytelling in their marketing campaigns (14:20)
  • Why ConvertKit is committed to radical transparency as a business (15:27)
  • How Nathan thinks about creating moats (17:04)
  • The single biggest bet ConvertKit is making to reach $100 million ARR (18:22)

Mentioned:

Pat Flynn / Smart Passive Income

Katie Wells / Wellness Mama

ConvertKit's Baremetrics

Tim Grahl

Squarespace

Teachable

NerdyData

BuiltWith


My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL

...more
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How to Win podcast with Peep LajaBy Peep Laja

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