Why lie to ourselves? 

Food and Drink is completely dominated by males. 

When Lucy Wright agreed to the pod to explore female leadership in challenger Food and Drink I was filled with gratitude.

Lucy is the co-founder of NICE, the UK’s first canned wine brand. Along with her co-founder Jeremy, NICE stampeded on a stale-crusty category and Made Wine Fun Again. 

ON TODAY’S MENU:

1. Top advice for female founders who may feel vulnerable in an industry dominated by males. LEAN IN.

2. Why founders must acknowledge when something’s not working and STOP. Stopping isn’t a failure. Stopping = pivoting till your offering is perfect.

3. *THE* sales pitch template to win 2000 distribution points at Sainsbury’s. Profits< RoS

4. How to create a successful and productive co-founder partnership. The Power of Direct Feedback.

5. How to become a “Master of Your Channel” with no previous experience. Always Be Kind + Insatiable Curiosity + Network like Crazy = Mastery. 

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