Yearning for a simpler time has never been more on trend…and the marketing world knows it. “Nostalgia bait” is all around us and is used as a tool to get you spending.

We break down the concept of nostalgia, how these feelings can influence your shopping and how to reconnect with your childhood without breaking the bank!

 

🧾 LINKS & RECEIPTS

Australians Could Transition To A 4-Day Work Week – Secret Melbourne

People Are Finally Getting Sick Of Nostalgia In TV and Movies - VICE

Nostalgia Marketing – Spiralytics

How Nostalgia Affects the Younger Consumer – Data from Statista and Forbes

 

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🎙️CREDITS

Hosts: Sally McMullen & Alex Hourigan

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.