Behind the Numbers: an EMARKETER Podcast

How (Not) to Rebrand | Reimagining Retail


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In this podcast episode, we discuss rebrands: how much consumers notice them, how important of an ingredient nostalgia is, and how to successfully execute one. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Senior Analyst, Zak Stambor, and Analyst, Rachel Wolff.
 

To learn more about our research and get access to PRO+ go to EMARKETER.com

 

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-reimagining-retail-how-not-rebrand

 

© 2025 EMARKETER

 

Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America’s Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.

 

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