Do you struggle with getting the pricing of your product or service right? Not confident? No idea where to start? Don’t fret!
In this solo episode, I share one of the biggest mistakes I made when I was trying to win new business and I completed f**ked up the pricing! It could have caused my business to fail.
I shall share all my wisdom and experience around pricing and the 5 steps you need to follow when working out your pricing. If you have ever struggled with pricing your product or service, listen to this episode!
I’ll discuss:
· The difference between pricing for a product and service.
· The 5 steps you need to follow when working out your pricing.
· The process of working out your costs.
· Why value is critical in the pricing process.
· What margins are all about.
· Introduction to pricing strategies.
· The most common mistakes people make when pricing.
By the end of the episode, you will have everything you need to know to get started and feel more confident.
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Jeremy Jacobs is an experienced entrepreneur, business consultant, and mentor. He started his career in digital marketing, managing multi-million-pound campaigns for well-known global brands. He left that career to start 2 businesses including a food manufacturing company with his Mum which ran successfully for 13 years. He now works as a mentor and consultant for a wide range of businesses including start-ups and solo entrepreneurs through his marketing and management consultancy, Cookie Jar Consultancy. He has an MBA with Distinction from the University of Sussex.
He is proudly neurodivergent and a member of the LGBTQ+ community. He lives in Sussex with his partner and their two dogs.
Personal website: https://jeremyjacobs.co.uk
Cookie Jar: http://cookiejar.info/
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