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What on-page factors are associated with sites that see big gains or declines after Google updates? 

Cyrus Shepard explains his recent research looking at correlations between a range of on page factors that might affect Google’s perception of your site and analyzes which factors were associated with increases or decreases in site visibility. Are stock photos a death knell? Are ads a deal breaker? Should contact information be on every page?

What Cyrus learned from being a Google Quality Rater?

It isn’t easy to become a quality rater. It is hard work and pays beans but someone had to do it, right? Cyrus jumped into the breach and from his experience explained how these guidelines should inform your site.   

What is the future of SEO? 

Things are changing fast. Ai is stealing eyeballs and impacting search results. How long does SEO have and should we all be looking for other jobs or will generative AI solutions to search just increase the opportunities? Will Google continue to be the main source for leads going forward? 

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
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