The No BS Dental Growth Podcast S4 EP3: How Pay-Per-Lead Models Trap Dentists and What to Do Instead

The Episode No. 3 of The No BS Dental Growth Podcast S4, host Chris Pistorius discusses the potential pitfalls of pay-per-lead marketing models for dental practices. He explains why most pay-per-lead agencies deliver quantity over quality, lack transparency, and create dependency rather than building long-term marketing assets. Chris shares his 16 years of experience in dental marketing, highlighting why Google's Local Service Ads are the only pay-per-lead model he recommends, while warning dentists that competing on price is often "a race to see who's going to go out of business first."

Timestamps:

0:27 - Welcome to the No BS Dental Growth Podcast

1:38 - Introduction to pay-per-lead marketing models

4:59 - Renting vs building marketing equity

7:22 - Quality issues with cheap leads

10:27 - Lack of transparency with pay-per-lead agencies

12:22 - Losing control of your marketing pipeline

14:40 - Google's Local Service Ads explained

19:51 - Why pay-per-lead doesn't solve core problems

22:49 - The true cost of quality dental leads

25:08 - Marketing as an investment, not a slot machine

28:00 - Protecting your brand and reputation

30:23 - Building long-term marketing strategies