Wouldn't it be great to understand how people really think and feel about animals? Wouldn't that help animal lovers and advocates make the smartest strategic decisions when it comes to creating a more compassionate culture? Well, now, there are those statistics.... thanks to Faunalytics. Faunalytics is a 501(c)(3) nonprofit organization that empowers animal advocates with access to research, analysis, strategies, and messages that improve their effectiveness to reduce animal suffering. For more than 20 years, Faunalytics has conducted and disseminated original research that delves into essential animal advocacy issues. Faunalytics also houses the world’s largest collection of opinion and behavior research on animals and offers pro-bono support to other animal advocacy organizations looking to increase their impact. Faunalytics has been named a Top Charity by Animal Charity Evaluators. For more information, visit www.faunalytics.org. Faunalytics has done many studies over the years. Their latest findings concern chickens and fish. Those two categories of animals account for most of the billions, even trillions, of animals killed every year. So, if we figured out how to get people caring about chicken and fish, we'd be so much closer to achieving a compassionate, plant-based world. Well, they've collected the data. Let's find out!