The Storytelling Lab

How Personal Stories Build Public Trust in Just 7 Minutes with Aaron Calafato


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“The shortest distance between two souls is a story.” — Aaron Calafato


Aaron Calafato doesn’t just teach storytelling—he lives it.


In this episode, we dive into what it really means to lead with story, both as an artist and a business strategist. Aaron shares how he built an audience (and a business) by showing up authentically and consistently, telling personal stories that are never just about him.


We discuss the fine line between self-expression and self-indulgence, how personal narratives can unlock professional growth, and why he refuses to monetize his podcast Seven Minute Stories.


This conversation is full of heart, humor, and hard-earned wisdom for anyone trying to build trust through story.


In this episode, you will learn to:

  • Identify the differences between storytelling as a gift and storytelling as a performance
  • Use personal stories to create trust, not just attention
  • Balance art and business while staying true to your values
  • Build long-term brand equity through consistent storytelling
  • Avoid the trap of trying to be “cool” when what people really want is connection



Follow Aaron on:

YouTube

Instagram


or listen to his show, Seven Minute Stories, HERE!


And for more storytelling tips and tricks,


Visit rainbennett.com or thestorytellinglabpodcast.com

Follow on TikTok @rainbennett.storyeller

Follow on Twitter @rainbennett

Follow on Instagram @rainbennett

Follow on Facebook @thestorytellinglab 

Subscribe to the YouTube Channel

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The Storytelling LabBy Rain Bennett

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