In this episode of Women in Retail Talks, Women in Retail Leadership Circle Managing Editor Marie Albiges interviews Jiayu Lin, CEO of PopSockets, a global digital lifestyle company that sells empowering, fun and expressive products for mobile phones. Lin describes the business' 10 years of growth since inventing the original phone grip, how PopSockets taps into culturally relevant microtrends across more than 30 countries, protecting her and her team members' personal time, and more.