Masculinity is having a moment. Leveraging it - in the right way - can help men and women succeed while bridging the gender gap both at work and at home. Gary Barker is the founder of Equimundo, a non-profit dedicated to research and solutions that help bring men into connected, equitable, caring versions of manhood. He shares the insights gleaned since this organization’s founding more than a decade ago – a group that has collected the largest dataset on men, masculinity and gender equality and that publishes the only global report on men’s involvement in parenting and care work. He breaks down the blindspots that can hold organizations back and the best practices that can drive the much needed norm changes.  To learn more:  Equimundo: World Economic Forum Gender Gap Report, 2024: Related podcasts:  IKEA HR chief shares decades of career lessons learned and what’s needed to bridge the gender equity gap: How bridging design gaps in science and tech can tackle gender bias: