Key Points:

• Ben talks about how Privy struggled to scale in its original form (01:07)
• Ben explains how they developed the idea for focusing on email list growth (04:56)
• I give my thoughts on product vs distribution (06:16)
• I give my thoughts on freemium models, and showing users the benefit of paying for additional features (09:37)
• Ben describes how Privy differentiated itself from other e-commerce marketing tools (12:06)
• Ben talks about their early marketing efforts (13:19)
• Ben talks about developing integrations as a key part of their product (14:05)
• I give my thoughts on growing through app exchange marketplaces (15:47)
• Ben talks about moving from a partner of Mailchimp to a competitor (18:37)
• I give my thoughts on taking risks to attack the competition, and not becoming complacent (22:11)
• Ben talks about how Privy succeeded by niching down to a very specific target market, and keeping track of their needs (26:31)
• I give my thoughts on transient competitive advantage (28:06)
• Ben gives his thoughts on pricing themselves against the competition (29:17)
• Ben talks about Privy's future plans and strategy (32:51)
• Wrap up (35:00)

Mentioned:
Shopify
Wix
Sumo
Opt-In Monster
Mailchimp
Supermetrics
Superlemon

My Links:
Twitter
LinkedIn
Website
Wynter
Speero
CXL