Lucinda Rouse and Andy Ricketts  are joined by Laura Kerby, chief executive of Prostate Cancer UK. 

Laura outlines the due diligence conducted by the charity to try to alleviate concerns about its partnership with the gambling company Paddy Power, which has allowed it to deliver live-saving interventions to men at risk of prostate cancer.

She describes the complexities of engaging with political parties such as Reform UK, whose policies are often at odds with the charity’s priorities but who nonetheless need to be factored into its influencing work.

She explains how Prostate Cancer UK is working to keep prostate cancer in the spotlight, through bold and ambitious programming, working with celebrity ambassadors and clearly demonstrating its impact.

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