Sign up to save your podcasts
Or
Share How Publishers Can Maximize An Author’s Brand & Avoid Book Marketing Burnout
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How Publishers Can Maximize An Author’s Brand & Avoid Book Marketing Burnout
Book marketing isn’t just about selling books, it’s about building a reputation and an audience of loyal readers. An author may be focused on their writing so much that they don’t quite know what their brand is, but that’s where a publisher comes in. Publishers can, and should, help their authors pinpoint a professional and memorable author brand in order to engage fans and sell books. On this episode of “Inside Independent Publishing (with IBPA),” personal branding expert and internet marketing strategist Jeniffer Thompson shares practical tools for creating a sustainable author brand as well as easy-to-implement steps to highlight the brand story, elevate the author’s visibility, and ensure a consistent visual presence.
PARTICIPANTS
Jeniffer Thompsonis a personal branding coach, book marketing strategist, and publishing consultant. She co-founded Monkey C Media in 2004, an award-winning book cover and author website design house. She is also the host of The Premise podcast, co-founder of the San Diego Writers Festival, and serves on the International Memoir Writers Association board. VisitMonkeyCMedia.com to learn more, subscribe to her author marketing tips atJenifferThompson.comand listen to her podcast atThePremisePod.com
Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.
LINKS
To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membership
Check out the IBPA member benefit for Monkey C Media, which garners members 20% off design services: https://www.ibpa-online.org/page/monkeycmedia
Follow IBPA on:
Facebook – https://www.facebook.com/IBPAonline
Twitter – https://twitter.com/ibpa
Instagram - https://www.instagram.com/ibpalovesindies/
View all episodes
By Christopher Locke
4.4
2323 ratings
Book marketing isn’t just about selling books, it’s about building a reputation and an audience of loyal readers. An author may be focused on their writing so much that they don’t quite know what their brand is, but that’s where a publisher comes in. Publishers can, and should, help their authors pinpoint a professional and memorable author brand in order to engage fans and sell books. On this episode of “Inside Independent Publishing (with IBPA),” personal branding expert and internet marketing strategist Jeniffer Thompson shares practical tools for creating a sustainable author brand as well as easy-to-implement steps to highlight the brand story, elevate the author’s visibility, and ensure a consistent visual presence.
PARTICIPANTS
Jeniffer Thompsonis a personal branding coach, book marketing strategist, and publishing consultant. She co-founded Monkey C Media in 2004, an award-winning book cover and author website design house. She is also the host of The Premise podcast, co-founder of the San Diego Writers Festival, and serves on the International Memoir Writers Association board. VisitMonkeyCMedia.com to learn more, subscribe to her author marketing tips atJenifferThompson.comand listen to her podcast atThePremisePod.com
Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.
LINKS
To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membership
Check out the IBPA member benefit for Monkey C Media, which garners members 20% off design services: https://www.ibpa-online.org/page/monkeycmedia
Follow IBPA on:
Facebook – https://www.facebook.com/IBPAonline
Twitter – https://twitter.com/ibpa
Instagram - https://www.instagram.com/ibpalovesindies/
More shows like Inside Independent Publishing (with IBPA)
View all
Wait Wait... Don't Tell Me!
38,649 Listeners
Planet Money
30,823 Listeners
The Creative Penn Podcast For Writers
613 Listeners
The Writer Files: Writing, Productivity, Creativity, and Neuroscience
214 Listeners
A People's Guide to Publishing
23 Listeners
Self-Publishing with ALLi
55 Listeners
The Daily
111,785 Listeners
Up First from NPR
56,191 Listeners
The Self-Publishing with Dale Podcast
72 Listeners
Writer's Routine
300 Listeners
The Indicator from Planet Money
9,555 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
9,155 Listeners
Self Publishing Insiders
25 Listeners
The Shit No One Tells You About Writing
753 Listeners
Call Me Back - with Dan Senor
3,137 Listeners