In this episode of the Top of Mind podcast, Mike Simonsen sits down with Wendy Forsythe, Chief Strategy Officer of Fathom Realty, who shares her view from the front lines of one of the largest and fastest-growing brokerages in the country. Wendy shares the gritty reality of what agents are experiencing in the field right now, talks about what’s on the horizon for technology innovation, provides tips on dealing with insane competitive bidding, and more.

About Wendy Forsythe

Wendy Forsythe is the Chief Strategy Officer at Fathom Realty, which is the 10th largest brokerage in the country, with 8,000 agents in 36 states. She has more than two decades of experience building successful real estate networks in the US and Canada and has led the expansion of national brands such as Better Homes and Gardens Real Estate and HomeSmart International. She’s a frequent speaker and writer for many industry publications and conferences, and she was named one of the Most Influential Women in Business in Arizona by AZ Business in 2018. Wendy is also an accomplished athlete, holding several marathon finishes as well as earning the coveted title of Ironman.

Here’s a glimpse of what you’ll learn: 

• What it means to truly be a local market expert
• The challenge of selling into a market with massive competitive bidding
• Why new innovation in the mortgage industry may be coming soon
• How Wendy Forsythe sees the future of remote work impacting home buyers 
• How Fathom Realty uses frictionless transactions to better serve their remote customers
• Surprising unique survey insights from Fathom and LiveBy 
• Why the best agents and teams “never forget about tomorrow”

Featuring Mike Simonsen, CEO of Altos Research

A true data geek, Mike founded Altos Research in 2006 to bring data and insight on the U.S. housing market to those who need it most. The company now serves the largest Wall Street investment firms, banks, and tens of thousands of real estate professionals around the country. Mike's insights on the market have been featured in Forbes, New York Times, Bloomberg, Dallas Morning News, Seattle PI, and many other national media outlets.

Resources mentioned in this episode:

• Wendy Forsythe on LinkedIn | Facebook | Twitter | Instagram

Wendy Forsythe’s website

Fathom Realty

Mike Simonsen on LinkedIn

Altos Research

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 See you next week!

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