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In this episode, I’m joined by paid ad specialist Aggie Meroni to discuss everything about paid advertising in 2024 and projections for 2025. Aggie, founder of White Bee Digital, shares valuable insights on Meta ads, ad trends during Black Friday, and practical tips to enhance ad performance for retailers. The discussion covers how you should measure your ad performance against buyer behavior, the importance of being strategic with which products you put money behind, the evolving Meta platform, and the surprising success of employee-generated content. Catherine and Aggie also explore future strategies for advertising, emphasizing a human touch and intentional content planning. [01:32] Meet Aggie Moroni: Paid Ad Specialist and Founder of White Bee Digital

[01:59] Black Friday Ad Insights

[05:06] 2024 Advertising Landscape

[11:44] Meta Platform Changes and Strategies

[18:43] Boosting Ad Performance: Practical Tips for Retailers

[24:53] Looking Ahead to 2025

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