Key points:

• Why Ross originally decided to lean into content marketing (2:07)
• My thoughts on developing a strong brand (3:50)
• How Siege chooses high quality clients (7:21)
• How Siege attracts the best people to work for them (8:17)
• My take on the war for talent (9:14)
• How Siege's marketing strategy has evolved (15:13)
• My thoughts on how to become a top name in your industry (16:38)
• Why people want to follow people, not brands (20:45)
• How Ross thinks about creating moats (25:00)
• Why my view on "hiring for talent, training for skill" has changed (29:29)
• What strategies Siege are doubling down on (30:30)
• Wrap up (32:35)

Mentioned:

Content and Conversations Podcast

Seth Godin

Dave Gerhardt

My Links:

Twitter

LinkedIn

Website

Wynter

Speero