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How Ross Hudgens focused on high quality clients, content and services to grow Siege Media
Key points:
- Why Ross originally decided to lean into content marketing (2:07)
- My thoughts on developing a strong brand (3:50)
- How Siege chooses high quality clients (7:21)
- How Siege attracts the best people to work for them (8:17)
- My take on the war for talent (9:14)
- How Siege's marketing strategy has evolved (15:13)
- My thoughts on how to become a top name in your industry (16:38)
- Why people want to follow people, not brands (20:45)
- How Ross thinks about creating moats (25:00)
- Why my view on "hiring for talent, training for skill" has changed (29:29)
- What strategies Siege are doubling down on (30:30)
- Wrap up (32:35)
Mentioned:
Content and Conversations Podcast
Seth Godin
Dave Gerhardt
My Links:
Website
Wynter
Speero
View all episodes
By Peep Laja
4.9
1919 ratings
Key points:
- Why Ross originally decided to lean into content marketing (2:07)
- My thoughts on developing a strong brand (3:50)
- How Siege chooses high quality clients (7:21)
- How Siege attracts the best people to work for them (8:17)
- My take on the war for talent (9:14)
- How Siege's marketing strategy has evolved (15:13)
- My thoughts on how to become a top name in your industry (16:38)
- Why people want to follow people, not brands (20:45)
- How Ross thinks about creating moats (25:00)
- Why my view on "hiring for talent, training for skill" has changed (29:29)
- What strategies Siege are doubling down on (30:30)
- Wrap up (32:35)
Mentioned:
Content and Conversations Podcast
Seth Godin
Dave Gerhardt
My Links:
Website
Wynter
Speero
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