In this episode of SHE-talks E-commerce, Karen Tan, founder of OhGigi, shares her inspiring journey from architecture to launching her eco-friendly toothpaste powder brand. She discusses why she decided to remove toxins from her lifestyle and how she developed her innovative toothpaste powder to offer a sustainable, chemical-free alternative.

Karen talks about the challenges she faced transitioning from being an architect to an entrepreneur, including product development, educating the market, and navigating the complexities of e-commerce. She also shares how her focus on health and sustainability sets her apart from competitors.

You’ll hear about: 

✨ The origins: How Karen’s health journey inspired her to create OhGigi and shift to a toxin-free lifestyle. 

✨ Toothpaste reimagined: Why Karen chose to create a powder-based toothpaste and the behaviour change challenges that came with it. 

✨ Navigating growth: The hurdles of scaling a handmade business, managing production, and the importance of tenacity. 

✨ Education and brand building: How Karen uses education to create awareness and drive sales for her niche product. 

✨ Making an impact: Karen's journey to securing a major national distributor and her plans for international expansion. 

✨ Personal success: Karen’s definition of success, which goes beyond financial gains and focuses on building a business aligned with her health and values.

Tune in to learn how Karen turned her personal challenges into a thriving business and how her innovative approach to health and sustainability is disrupting the oral care industry.

Resources and Links:

Visit ohGiGi to explore their range of products.

Follow @ohgigi.co on instagram for their latest news and releases.

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