How She Really Does It

Gay Hendricks, Ph.D., has been a leader in the fields of relationship transformation and bodymind therapies for over 45 years. After earning his Ph.D. in counseling psychology from Stanford, Gay served as professor at the University of Colorado for 21 years.

He has written and co-authored (with Katie) 35 books, including the bestseller Conscious Loving, used as a primary text in universities around the world.

Gay is here to talk about our human potential and how to get there.

LISTEN HERE

In this interview we discuss:

What the Zone of Genius means.

How people can figure out their Zone of Genius

Gay's Zone of Genius

Do we always remain in our Zone of Genius or do we at times visit Zone of Competence or Zone of Excellence?

Mentioned in this Podcast

Gay's book The Big Leap

Gay's website

Carol Dweck interview

Mass advertising. We are constantly interrupted with sales messages. In 2013 we spent $500 billion globally on advertising. Is it working?

Bernadette Jiwa is the author of three #1 Amazon Bestsellers on marketing, Make Your Idea Matter and The Fortune Cookie Principle and her latest book Difference: The one-page method for reimagining your business and reinventing your marketing.

She is a brand story and marketing strategist working with entrepreneurs and business leaders from around the world, helping them to apply difference thinking to their businesses so they can intentionally craft and tell brand stories that communicate their difference.

Bernadette s blog TheStoryofTelling.com was voted the Best Australian Business Blog in 2012 and she has been described as the female Seth Godin of the marketing world .

Bernadette is here to discuss the Difference and why story is so important in building your business.

"It isn't the person with the best idea who wins; it's the person who has the greatest understanding of what really matters to people."

~ Bernadette Jiwa, Difference

LISTEN HERE In this interview we discuss:

• What is the difference?
• Principles
• Learning how to see
• Focus groups
• Where does their story and your story line up?
• Numbers are the wrong metric
• Storytelling for connection and why?
• Two takeways

Mentioned in this Podcast

• Bernadette's website
• Difference book
• The Fortune Cookie Principle book
• Make Your Idea Matter book
• Black Milk Clothing

smiling,

The post Bernadette Jiwa: The Difference Model appeared first on howshereallydoesit.com.

Unconventional Careers! Last time I interviewed Julie Stuart she talked about leaving her job in politics and starting her business as a graphic facilitator. Julie is a wildly intuitive graphic facilitator and visual strategist with a knack for seeing the bigger picture.

Julie has been recognized in the Harvard Business Review for her graphic facilitation work, she s visually facilitated high-stakes meetings for such clients as Accenture, GE, Eli Lilly, Victoria s Secret, the Center for Disease Control (CDC), Duke University, Skype and the United Way.

Julie adores playing with possibilities, bringing new ideas into the light to reveal the unexpected, and exploring world-changing ideas.

It s time to check back in with Julie about her unconventional career.

LISTEN HERE In this interview we discuss:

• we last spoke in fall of 2009, at the early stages of your business, what are you doing now + describe what it is you do
• dealing with space in an entrepreneur's life (the slow times)
• her default used to be panic
• lessons she learned
• letting go of outcome
• "money cushion"
• "transactional relationships"
• strategic freebies for growing your business
• value of work
• look at your energy and how it's showing up
• Two takeaways – for entrepreneurs in the middle stage of growth for their business

Mentioned in this Podcast

• Julie's website
• previous interview with Julie

The post Julie Stuart: Building a Biz appeared first on howshereallydoesit.com.

I talk about the Circle, one member's experience + the Circle structure.

See the Circle options HERE:

Beth McMullen is a fiction author. Her book Happily Ever After is like nothing I have ever read. It is fun read to escape from your daily real life. Which is a goal Beth had for her readers.

Last time Beth was here we discussed the mindset of a fiction author and her book Spy Mom. In this interview she discusses life as a writer and why wrote her latest book under the pen name – Elizabeth Maxwell.

"You are not going to be perfect + who cares!"

~ Beth McMullen,

LISTEN HERE In this interview we discuss:

• Happily Ever After
• Erotic genre
• Structure for writing and creativity
• Throw away writing – AHHH!
• Hiring an agent
• Put yourself out there
• Beth's Why
• play + rest
• Don't have to be perfect
• Writing under a different name
• When you don't feel creative
• Two takeaways – two important things

Mentioned in this Podcast

• Happily Ever After
• Spy Mom
• website

smiling,

The post Beth McMullen: Life as a Writer appeared first on howshereallydoesit.com.