July 23, 2024

How SHE Went from Natural Disasters to Revolutionising the Meat Industry and Building a Multi-Million Dollar Empire with Bianca Tarrant from Our Cow

51 minutes

Hello, beautiful listeners, and welcome back to another episode. Today, we are girl-crush excited to share an inspiring conversation with Bianca Tarrant, co-founder of Our Cow. Bianca's journey is a testament to resilience, innovation, and disruptive thinking in the face of adversity.

In this episode, Bianca shares the remarkable story of how Our Cow was born out of the devastation of bushfires and droughts in 2019. From selling their first steer on Facebook to building a thriving multi-million dollar business with 50,000 customers, Bianca and her partner Dave have revolutionised the meat industry by offering a subscription-based model that ensures fair prices for farmers and quality products for customers.

We chat about:

✨ Overcoming Adversity: How Bianca and Dave turned a natural disaster into an opportunity to innovate and support their community.

✨ Building from Scratch: The challenges of starting a business with no prior experience in butchery, marketing, or logistics.

✨ Subscription Model Success: The benefits of a subscription model for business stability and customer retention.

✨ Equity Crowdfunding: How Our Cow raised $4 million through two successful equity crowdfunding campaigns, bringing in nearly 2,000 shareholders who are passionate about their mission.

✨ Logistics Mastery: The complexities of setting up a national distribution network for refrigerated products and maintaining quality control.

Join us as we dive into the story of Our Cow, exploring the highs and lows of building a business that not only supports farmers but also brings high-quality meat products directly to consumers' doors.

This episode is bought to you by ShipStation - a trusted SHE-com partner for your e-commerce shipping and fulfilment.

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