Backcountry Marketing

How Should Startup Brands Invest in Brand Awareness?


Listen Later

If you’re building a brand from the ground up, where should you actually spend your time and money?

Nic De Castro, founder and CEO of LandTrust, joins us to explore this question through the lens of an outdoor startup that’s grown by leading with trust, storytelling, and real-world value.

We dive into why early-stage brands often misplace their marketing bets, how to approach content when budgets are limited, and what it really means to think like a media company even if your intention isn’t to become one. Nic shares the strategies LandTrust used to build brand awareness without paid ads and we discuss when it is appropriate for a startup to invest in branded film content.

About:

This podcast is produced by Port Side, a creative production studio. We help brands that move, create strategy-led, emotionally charged video campaigns

Enjoy this episode and discover other resources below:

  • Insight Deck | Want 20 of our favorite insights shared on the show? 

  • Booklist | Here's our curated list of recommended books over the years.

  • LinkedIn | Join the conversation and share ideas with other industry peers.

  • Apple Podcast | Want to help us out? Leave us a review on Apple.

  • Guest List | Have a Guest in Mind?  Share them with us here.

  • Patreon | Want to support us financially? 

 

...more
View all episodesView all episodes
Download on the App Store

Backcountry MarketingBy Port Side

  • 5
  • 5
  • 5
  • 5
  • 5

5

65 ratings


More shows like Backcountry Marketing

View all
The Dirtbag Diaries by Duct Tape Then Beer

The Dirtbag Diaries

2,585 Listeners

The Joe Rogan Experience by Joe Rogan

The Joe Rogan Experience

226,206 Listeners

The Rich Roll Podcast by Rich Roll

The Rich Roll Podcast

11,801 Listeners

Singletracks Mountain Bike Podcast by Singletracks.com

Singletracks Mountain Bike Podcast

549 Listeners

BLISTER Podcast by BLISTER

BLISTER Podcast

507 Listeners

Pardon My Take by Barstool Sports

Pardon My Take

81,811 Listeners

Outside Podcast by Outside

Outside Podcast

2,120 Listeners

Wild Ideas Worth Living by REI Co-op

Wild Ideas Worth Living

1,255 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

7,143 Listeners

GEAR:30 by BLISTER

GEAR:30

772 Listeners

Modern Wisdom by Chris Williamson

Modern Wisdom

3,771 Listeners

The Colin and Samir Show by Colin and Samir

The Colin and Samir Show

587 Listeners

Conan O’Brien Needs A Friend by Team Coco & Earwolf

Conan O’Brien Needs A Friend

59,349 Listeners

Uphill Athlete Podcast by Uphill Athlete

Uphill Athlete Podcast

173 Listeners

Climbing Gold by Duct Tape Then Beer

Climbing Gold

836 Listeners