Build Your SaaS

How should we price our SaaS?


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We're hoping to launch Transistor officially in July 2018.

And that means we need to figure out a pricing strategy. What types of tiers and plans should we offer?

SaaS pricing examples:

  • Hootsuite
  • WPEngine
  • Sumo
  • StatusPage

Patrick Campbell, from Price Intelligently, says there are three aspects of a pricing strategy:

  1. Positioning: who are the right customers for your product? How will you target and attract them?
  2. Packaging: what features are included in each tier? What value does each type of customer want from your product?
  3. Pricing: putting a price on your tiers that reflects the value your customer receives.

Where did we get stuck? Jon and I started by looking at who had signed up for early access to Transistor:

  • Hobbyists – podcasting for fun, two people talking, no advertising.
  • Prosumers – side-project podcasting, may have a bit of income, want to go pro.
  • Solopreneurs – solo founders building smaller tech products. 
  • Small tech teams – teams of 3-10 people building larger software products.
  • Bigger brands / enterprise companies.

This list brought up a question: how do we define our target customer? Is "podcast hosting and analytics for professionals" too broad?

Here's our homework for this week: we're going to let this simmer, we're going to talk to smart people about pricing, and we're going to come back to this next week.

Question of the week:

Tweet to @jon and @mijustin and let us know: how should we price our SaaS?

Show notes

  • Jason Fried - Ass pricing
  • Patrick Campbell - Price Intelligently 
  • Jason Cohen - WPengine tiered pricing
  • Transistor.fm
  • Transistor.fm on Instagram
  • Transistor.fm on Twitter
  • Jon Buda is back on Twitter: @jonbuda
  • Justin Jackson on Twitter here: @mijustin

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  • Marcel Fahle, wearebold.af
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  • Evandro Sasse
  • Austin Loveless
  • Michael Sitver
  • Colin Gray
  • Dave Giunta

  • 🎙️ Podcast hosting is provided by Transistor.fm.
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