In this episode Justin Goodbread challenges the common misconception that scaling a business is an overwhelmingly complex ordeal. He argues that reaching $1 million in revenue, and eventually $1 million in take-home pay, is so simple to do if owners are willing to dismantle the bondage of a business that relies solely on their own 20 years of specialized knowledge. To achieve true freedom and scale, he advocates for a radical simplification: picking one ideal client, solving one specific problem, using one particular process, and offering one clear offer. By narrowing their focus, owners can sharpen their marketing and create a path where one plus one plus one leads to the ultimate payoff: freedom.

Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/