The world right now is a mass amount of chaos and if you step back and take a look at it you’ll see that what’s happening is there are leaders and followers doing both good and bad.

All of these people have one thing in common and that is they believe they are doing WHAT IS RIGHT and that is based on how they’ve been influenced. Some people take advantage of that, some use it for the greater good. In this podcast I discuss the psychology of persuasion and influence so you can understand how the mind works and what makes people listen.

We must step up and influence others in a positive direction – the world needs great leaders right now.

Michael Bernoff