A company's reputation rests on much more than the quality of the products that it makes. Reputation can make or break a global business. And, in the age of social media, it has become a more critical element of corporate health than ever before. But maintaining a good reputation requires that companies continually monitor every aspect of their supply chains. On this episode, we hear from Viktoria Sadlovska, research director with the Reputation Institute. (Its work forms the basis of Forbes' annual Most Reputable Companies ranking.) She distinguishes between the emotional and rational factors that make up a company's reputation, and lays out seven dimensions that must be considered. She also offers advice on how businesses can craft the best possible image in the eyes of the fickle public. Hint: good supply-chain management is key.