The Storytelling Lab

How Surviving an MLM Scheme Made Me a Better Story SELLER with Mackenzie Heflin


Listen Later

"I'm a business owner, not an influencer. So I'm not trying to just have random stories out there for no reason. I need to market myself in a way that grows my business in a way that my business is what I want it to be."


Do you wish you understood how to create simple content that actually SELLS? Then you need to listen to this social media storytelling creator.


Mackenzie Heflin is a content creator specializing in building online communities through strategic storytelling. With a background in network marketing, she gained valuable experience in community development and the impact of authentic storytelling. Mackenzie's transition across different social media platforms, from Facebook to TikTok, exemplifies her versatility in effectively applying storytelling methods to written and video content.


In this episode, you will learn how to:

  • Understand how to create content like a business owner should, instead of an influencer
  • Use psychological hacks in your stories to keep your followers engaged
  • Learn how to actually sell to the community that you've cultivated



Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

The Storytelling LabBy Rain Bennett

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

46 ratings


More shows like The Storytelling Lab

View all
This American Life by This American Life

This American Life

90,931 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,563 Listeners

The Moth by The Moth

The Moth

27,173 Listeners

The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

The Side Hustle Show

1,587 Listeners

Science Vs by Spotify Studios

Science Vs

12,222 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,264 Listeners

Up First from NPR by NPR

Up First from NPR

56,503 Listeners

Where Should We Begin? with Esther Perel by Esther Perel Global Media

Where Should We Begin? with Esther Perel

14,907 Listeners

Worklife with Adam Grant by TED

Worklife with Adam Grant

9,167 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,930 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

358 Listeners

Wiser Than Me with Julia Louis-Dreyfus by Lemonada Media

Wiser Than Me with Julia Louis-Dreyfus

11,395 Listeners

What Now? with Trevor Noah by Trevor Noah

What Now? with Trevor Noah

4,223 Listeners

Masters of Storytelling by BRC Imagination Arts

Masters of Storytelling

34 Listeners

The Oprah Podcast by Harpo

The Oprah Podcast

1,862 Listeners