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How synthetic data is transforming marketing research
WARC’s managing editor of research and insight, Paul Stringer talks to the founders of Evidenza.ai Jon Lombardo and Peter Weinberg about synthetic data. Discussing what synthetic research is, how synthetic data will impact marketing, what marketers can do to mitigate any risks of working with this data.
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By WARC
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WARC’s managing editor of research and insight, Paul Stringer talks to the founders of Evidenza.ai Jon Lombardo and Peter Weinberg about synthetic data. Discussing what synthetic research is, how synthetic data will impact marketing, what marketers can do to mitigate any risks of working with this data.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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