In this conversation, Danny Leibrandt interviews Tim Brown, founder and CEO of Hook Agency, a marketing agency specializing in the home services sector. Tim shares his journey from working at a marketing agency to starting his own, discussing the challenges and strategies he employed to grow Hook Agency. He emphasizes the importance of risk-taking, the role of coaching, and the balance between systemization and customization in providing services. Tim also highlights the significance of creating unique customer experiences and the reality of entrepreneurship, noting that it is not for everyone. In this conversation, Tim Brown discusses the importance of investing in coaching for accountability, the strategies behind building a strong social media presence, and the impact of charitable work on business growth. He emphasizes the significance of sales over marketing, the role of personal branding, and the necessity of content creation in driving revenue. Tim shares his future goals and the lessons learned throughout his entrepreneurial journey, advocating for a culture of excellence in the trades and home services industry.Key Takeaways:- He emphasizes the importance of focusing on a niche to improve service quality.- Risk-taking is a crucial part of entrepreneurship and business growth.- Investing in coaching can provide valuable accountability.- Paying for quality advice is often more beneficial than seeking free help.- A strong social media presence can significantly impact business growth.- Sales should take precedence over marketing for business success.- Personal branding is crucial for connecting with potential clients.- Content creation is essential for driving revenue and engagement.- Being active in the community can yield high returns on investment.- Setting clear goals and maintaining focus is key to achieving success.Tim Brown, Founder of Hook Agency:Facebook: https://www.facebook.com/invigorated/LinkedIn: https://www.linkedin.com/in/tim-brown-%F0%9F%AA%9D-3160bb35/Instagram: https://www.instagram.com/timishness/Hook Agency: https://hookagency.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms:YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:00:00 Introduction to Tim Brown09:05 The Role of Risk in Entrepreneurship20:08 Balancing Customization and Systemization 30:01 The Value of Coaching and Accountability35:59 Building a Strong Social Media Presence43:07 Sales vs. Marketing: The Key to Success50:00 Leveraging Personal Branding for Growth56:11 Content Creation as a Revenue Driver01:00:01 Future Goals and Lessons LearnedAre you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery #localmarketing #entrepreneurship #agency #socialmedia #sales #marketing #personalbranding