Tesco’s 10-year reputational turnaround is the focus of the latest PRWeek podcast, which was recorded live at the PR360 conference.

This special edition of Beyond the Noise features Tesco group comms director Christine Heffernan speaking to Danny Rogers, EMEA editor-in-chief of PRWeek, in a session at the PR360 conference in Brighton earlier this month.

Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

In this podcast, Heffernan discusses how reputation was “front and centre” of the turnaround programme at the supermarket giant in the aftermath of the accounting scandal in 2014.

The role of internal communications was central to the turnaround. Heffernan talks about the listening programme Tesco undertook with its 300,000-strong employee base; how the group tracks staff sentiment; and how it communicates internally via its ‘news and views’ internal comms platform.

Heffernan provides details of Tesco’s new values and how these manifest themselves in practice, including Stronger Starts, its £5m grants programme for community initiatives in partnership with Groundwork UK.

She also gives her views of purpose marketing and how purpose is now “business as usual” for Tesco.

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