The majority of buyers these days are internet-savvy and digitally literate. For the chemical industry to keep up with its changing and rising demands, it must fully embrace digital commerce. Joining Victoria Meyer is David Haase, President of ChemDirect, to talk about the benefits of selling chemical products over the internet. He shares efficient strategies to cope with the people's need for rapid customer service and convenient information access. David also explains how to address the industry's issues with online transparency and the much bigger costs of digital adoption, allowing it to survive in a technological future.

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