SportsPro managing director Nick Meacham is joined by Riché T. McKnight, who serves as both the general counsel of the Ultimate Fighting Championship (UFC), as well as senior vice president, deputy general counsel and co-global head of litigation at the mixed martial arts promotion’s Endeavor parent company to talk all things IP protection.

In this episode McKnight offers his take on the responsibility of the big technology companies to tackle the problem of content theft, as well as lifting the lid on how much piracy costs the UFC and everyone else in the sports ecosystem.

Finally the former partner at Winston & Strawn LLP reveals how Endeavor is trying to lobby the US government to make the necessary legislation changes required to protect content in the digital age.