Host Eli Mazour talks with Heath Hoglund, President of Via LA, to break down the role of patent pools in today’s innovation landscape.

Tune in as they discuss:

*The balance between licensors and licensees—and how Via LA acts as a bridge between them

*Merger of Via Licensing and MPEG LA in 2003 to form Via LA

*How Dolby’s strong brand helped it succeed with technology licensing

*The challenges of starting a new patent pool program and what makes one successful

*Future of patent pools

*Heath’s story of founding Puerto Rico’s first IP boutique before becoming head of IP & standards at Dolby

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