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Running a business is hard enough…
Now try doing it while your co-host is out of state, your kids are running wild, and you’re juggling multiple businesses at once 😅

In this episode of The Riley Black Project, John holds it down solo (barely 😂) before being joined by Srishti & Arpit from Esenay Digital — a global agency helping makers and small businesses scale online the right way.

From Mexico City to Colorado to Florida, this episode is a true remote podcast experience packed with real talk, real struggles, and real solutions.

We dive into:

• The chaos of running a business while your partner is away
• Why so many makers struggle with websites, marketing, and scaling
• The truth about Etsy vs Shopify (and why you need BOTH)
• Why relying on one platform can kill your business
• The biggest mistakes new business owners make when starting out
• How Esenay Digital has helped 100+ makers build and grow online
• What most agencies get WRONG (and why trust is broken)
• Why building a website does NOT automatically mean more sales
• The importance of owning your audience and customer data
• SEO vs AEO (Answer Engine Optimization) and the future of AI search
• How AI is changing the way customers find and buy products
• Why ChatGPT and AI shopping will reshape eCommerce
• The power of community, education, and transparency in business

This episode is part behind-the-scenes chaos, part business masterclass, and part wake-up call for makers who want to grow.

If you’re a maker, content creator, or small business owner, this conversation will change how you think about your online presence.

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