Some companies have a more difficult time getting funding that others. Maybe you’re a founder of a CPG company. Or maybe you’re a founder who lacks a technical background or a technical team. If that’s you, you know that it can be a little trickier to get the funding your business needs to keep growing.

We’ve been talking a lot about this lately. So, today, we’re focusing on another type of company that can also struggle to get funding: consumer hardware products.

Brandon Austin, Co-Founder at GoFish Cam, came on the latest episode of the Austinpreneur podcast to talk about his company, how they used Kickstarter to prove demand — and eventually secure the funding they needed, and how they’re fitting into the Austin ecosystem. His story demonstrates that even when it’s tricky, you can still rise above the challenges to secure the funding you need.