Harish Sarma, TikTok’s global head of content business development, hops on this week’s StreamTime Podcast to outline the video-sharing platform’s sports strategy.

How TikTok is helping sport engage the next generation of fans

A weekly podcast profiling the people, businesses and technologies driving the sports media revolution. The go-to place for sports industry professionals seeking ideas, insights and inspiration in these times of rapid transformation across streaming, OTT and digital.

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How TikTok is helping sport engage the next generation of fans

How TikTok is helping sport engage the next generation of fans

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