With content, less can be more if you ask Daniel Daines-Hutt, as long as the content that you are putting out is of the highest quality and has proven it has what it takes to get attention and convert customers. He has proven that by writing far less often than most industry experts generally swear by, you can actually get more traffic and higher conversions.

But just as important as the content you're putting out there is how you're promoting it. The way you target and test your content will directly impact how much you're paying for your ads and how that relates to the lifetime value of your average customer.