If a prospect asked you, "Why should I choose you?," could you answer it in seven words or less? In this world of short attention spans, you better be able to.

The rap on financial advisors is they all sound the same. In the past, you could get away with that because there was so much business to go around and consumers were less discerning. Today, it's a much more competitive world and this means you must find a way to become "uniquely remarkable" or else resign yourself to commodity level income.

Ian Chamandy is the co-author of the incredible book, Why Should I Choose You? He joins the podcast today for a fascinating look at how to answer the "why should I choose you" question in, get this, seven words or less.

In fact, Ian says this is the most important question in business because answering it will shape every area of your business, not just sales and marketing.

I run into advisors all the time who struggle with trying to articulate what makes them different and how to answer the why should I choose you question. Fortunately, Chamandy and co-author Ken Aber have created a roadmap to help you figure it out.

I strongly encourage you to order the book and learn more about Chamandy and Aber's process by visiting their website.

And click here to learn more about how financial advisor coaching through Belay Advisor can help you become “uniquely remarkable” and attract ideal clients.